The
contiguity principle means words align with text and should not be physically
separated. The purpose of this chapter is to show how, based on the contiguity
principle, text can rely on graphics. The combination of words and visual
representation of those words can increase cognitive load.
Instructors
and designers of e-learning tools must follow this principle to promote deeper
learning. The two keys to this principle are placing printed words near
corresponding graphics and synchronizing spoken words to graphics which
correspond with those words.
Incorporating
graphics with text helps the learner create a mental picture of the concept
being conveyed. Clark and Mayer (2013) offer some examples of violations of the
contiguity principle:
·
Separating written text and graphics,
creating a necessity for the learner to scroll to see both in different areas.
·
Providing feedback to an assessment which
is on a different screen.
·
Giving assignment directions and the
assignment on different screens.
·
When sound is present, using separate
buttons to reveal the graphics and the narration. These should be synchronized
to prevent cognitive overload of switching back and forth.
Presenting
words and graphics together allows learners to create meaningful connections to
store new concepts. The use of design principles improves students’ long-term
retention and transfer (Issa, Mayer, Schuller, Wang, Shapiro & DaRosa,
2013).
Consideration
of the contiguity principle is important for instructions and course designers.
Learner success can often depend upon proper presentation. Educational
technology can be an effective tool when used appropriately. Contiguity helps
learners build connections between corresponding or complementary words and
graphics. The contiguity principles is one principle which needs to be
considered in the design and implementation of an online lesson to maximize student
success.
References
Clark,
R.C., & Mayer, M.E. (2013). Applying the
contiguity principle: Align words to corresponding graphics. E-Learning and the Science of Instruction (3rd ed.). pp. 91-114. San Francisco, CA: Pfeiffer.
N. Issa, M. Schuller,
S. Santacaterina, M. Shapiro, E. Wang, R.E. Mayer, & D.A. DaRosa (2013). Applying multimedia design principles
enhances learning in medical education. Medical
Education, 45(8), 818-826.